How to increase customer satisfaction in FMCG industry using social media analytics

Social Customer Relationship Management (SCRM): How Connecting Social Analytics to Business Analytics Enhances Customer Care and Loyalty?

Social Customer Relationship Management (SCRM) is about people and relationships and demands a customer focus. This study investigates how Social Media (SM) has become an undeniable influence on customer care. The purpose of this paper is to explore how engaging customers through social communities are having far-reaching effects on customer loyalty. Goldman (2011) highlighted that the powerful...

efl teachers job satisfaction and social capital in relation to students’ motivation

abstract this mixed method study examines whether there is any relationship among the variables of the study (job satisfaction, social capital and motivation). the researcher considered job satisfaction and social capital as independent variables; motivation is the dependent variable of the study. the researcher applied a questionnaire to assess each variable. to measure efl teachers’ job sati...

Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan

This study investigates the factors affecting the brand loyalty of the customers of Auto-mobile industry in region of Pakistan with the use of ECSI model. A well-organized structured questionnaire was distributed among the customers of Auto-mobile industry. The questionnaire was based on 5 Point likert-type scale. Results show that the customer expectations have a direct positive impact on perc...

Social Media Predictive Analytics

The recent explosion of social media services like Twitter, Google+ and Facebook has led to an interest in social media predictive analytics – automatically inferring hidden information from the large amounts of freely available content. It has a number of applications, including: online targeted advertising, personalized marketing, large-scale passive polling and real-time live polling, person...

Geo-Social Media Analytics